The Vibe

Discover The Kynd Space: a unique studio where every class and event is an invitation to come as you are. With a focus on curiosity, evolution, and kindness.

Branding and Website | The Kynd Space

The brief

We had the privilege of designing the Branding and Website for The Kynd Space. A Yoga, Pilates, and HIIT studio with a heartbeat that embraces all aspects of life. Their shadows bring wisdom & light moments bring pure joy, for such is life. 𝘓𝘢 𝘒𝘺𝘯𝘥 𝘷𝘪𝘦. Aka, dear you – come as you are to every class and every event.

BRANDING

The branding of The Kynd Space is based on earthy tones. It is fully dedicated to curiosity, evolution, and kindness. The warm community that The Kynd Space aims to radiate is reflected in this. The illustrations are lively to represent the movement that The Kynd Space initiates among its members.

Curiosity: The Kynd Space loves exploring and moving our bodies, and while our breath gently slows us down, we can tune into our soft internal whispers. Our most valuable voice.

Evolution: The DNA of The Kynd Space. You can taste this in their diverse movement classes, as the styles of their teachers evolve along with you and life. Humility is the key to the sweetest evolution of our bodies, while curiosity remains our guide. And thus, we will grow as individuals and as the Kyndest community.

Be kind: The Kynd familia loves you to love yourself, so they create the time & space for it. And as you walk out with a heart filled and even happier in your skin, may kindness spread.

LOGO

The key values of The Kynd Space logo:

Heart: A big heart symbolizes the loving community that The Kynd Space has established
Moon/sun: The Kynd Space operates from a flow just like that of the cycle of the moon and sun
Curiosity: Exploration of the body, emotions, and mind is central
Evolution: Helping people move forward, a constant evolution
Kindness: A place where kindness and love are given to each other

The logo is a synergy of the above elements that come together at The Kynd Space and sets people in motion. Yvette from The Kynd Space could resonate very well with the vibe of the logo designed for her.

WEBSITE

From the initial phase, we brought together the designed branding, illustrations, and logo to create a website design that resonated with the vibe Yvette wanted to portray. We tried to translate the key elements of Yvette as accurately as possible. The offerings, core values, and story of The Kynd Space were central to this. The design is a mix of moving and static imagery, where in the static images, we tried to bring back the movement we also incorporated in the illustrations. This to represent the movement that The Kynd Space stands for.

Experience the vibe of The Kynd Space with us.

Yvette

Founder The Kynd Space

KYND WORDS FROM THE CLIENT

”Yoni – it’s hard to express my gratitude & awe for her gift in design. She turned our dream for The Kynd Space into physical reality, beyond our already highly impressed expectations. She truly sought to understand the brand’s essence from the start, and she was able to reflect it all perfectly – whether it was in the lettertypes, colours, illustrations, website design, aesthetic flyers and more. What can she not do, frankly?

Truth be told, Yoni is a designer who has the full package in depth – which to my experience is a unique gem amongst the many designers. Her curiosity mixed with creative solution thinking, her immense variety of brilliant branding skills, and her relentless pursuit to work fantastic, fast and phenomenal = anyone who gets to work with Yoni is lucky in all ways, on a professional level but also personal level. It’s been one of the greatest joys working with her!”