The branding and website of CrossFit – Personal Training NEXT 050 are more than just images and text. It’s a story, a vision, and a strategy that have come to life. Yannic directly came to us when he started with his plans to start NEXT 050, during a creative joint process we designed the NEXT brand and website.

Branding

It all started with a brand strategy, the foundation for a strong and meaningful brand and website. We conducted research on the ideal customers, the vision, and the market position of the new CrossFit – Personal Training box in Groningen.

From there, we started with a logo that represented the brand strategy and the vibe of the founder, Yannic. At CrossFit – Personal Training NEXT 050, it’s all about community and personal growth. NEXT brings people together, regardless of their level, to achieve fitness goals and make friendships. Their approach is personal and positive, aiming for change, both physically and mentally.

Logo

Key values of the NEXT 050 logo:

PREMIUM: The training at NEXT 050 offers personal attention and in-depth knowledge. Members work with the latest and best materials.
NEXT: NEXT 050 uses the latest training methods and continues to improve to take members to the next steps.
CHALLENGE: NEXT challenges, pushes boundaries, and helps you become the best version of yourself.
COMMUNITY: Join our community, inspire, and be inspired.
PERSONAL: NEXT 050 knows members personally and creates a warm and familiar environment where members feel comfortable right away.

The colors in the logo represent quality, energy, positivity, innovation, and growth. The letters are slanted and bold, symbolizing movement and progress. The “E” represents weights, and the arrow points to the “next step.” Yannic quickly made his choice from the three logo options that Creative Vibes always provides.

Website

With the branding in place, we immediately continued with the NEXT 050 website design. Through various sessions and iterations, we arrived at a flow that resonated with the vibe Yannic wanted to convey to his future members. Visitors looking for CrossFit or personal training typically focus on several core elements on a website:

Core values: Does this CrossFit – Personal Training box align with my values?
Offer: Does the CrossFit – Personal Training box offer the facilities, materials, and training methods that a member is looking for?
Price: Is the price in line with the value that the CrossFit – Personal Training represents? Packages should be easy to compare.

Check – feedback – double check and live! Even before the opening of NEXT 050, Yannic had his first members onboard through the newly delivered website.

Check out the vibe we created for NEXT 050.