Johan and Chantal aim to help, inspire, and motivate people to achieve physical and mental balance. With their holistic practice in the center of Haarlem, they work every day on trauma healing, physical ailments, and tailored holistic nutrition.

Branding

The branding of Human Potential Studio beautifully reflects the essence of their vision. It is entirely focused on humanity, inner strength, and tranquility. The branding exudes this harmony and radiates a sense of serenity and empowerment. The design and visual elements capture Johan and Chantal’s deep-rooted passion and dedication to helping others reach their full potential.

Logo

The key values ​​of the Human Potential logo:

Inner strength: Human Potential works on the self-healing ability, the core of this logo.
Tranquility: By keeping the logo clean with plenty of space, it exudes natural tranquility.
Serenity: Human Potential works from a cyclical perspective, represented by the logo.
Empowerment: By being completely free in your body again, a person can radiate, which is reflected in the logo.

The logo, inspired by the symbol for inner strength, symbolizes a person and relaxation. Core values deeply rooted within Human Potential Studio.

Website

When the branding of Human Potential Studio was delivered to satisfaction, we started incorporating the same core values ​​into the website design. Chantal and Johan felt it was important for the website to have a clean look to convey the tranquility they consider essential for the programs they both offer.

The end result is a website with many elements that come together in harmony. Johan & Chantal immediately resonated with the vibe that was created.

Vibe with us on the style for Human Potential Studio.